Wednesday, June 26, 2013
Give me a commercial break!
One of my parenting goals, is to raise my children under an umbrella of gender equality. I want my sons to grow up in a world where women and men conduct themselves with mutuality and respect. I want my daughter to understand that she can strive for anything she dreams up - even if she does not have a penis. I have been intentional about the toys they play with and the content of the movies and TV shows they watch. I stand guard against anything that sexually objectifies women. I steer clear of shows that portray women as helpless or weak.
The children and I watch Netflix mostly, and they see lots of adventure shows and documentaries, as well as animated action and fantasy. I love Netflix, because we enjoy a commercial-free viewing experience. There are a few TV shows however, that I watch on Hulu: Modern Family, CSI, Nikita, and Survivor (which the children and I watch together). I understand that paid advertisements are what allow me to have the free HULU service, I appreciate that. But last night alone, I witnessed over and over, commercials in which women were powerless and dependent.
These two specifically, make my skin crawl.
In this AXE commercial, the runner throws a race because a guy says, "hey."
In this car commercial, the driver fantasizes about all the sexy women who will pine for him if he drives an Acura.
The third one I saw repeatedly is not quite as offensive, but I'm curious why Verizon chose the "Guy rescues technologically exasperated, pretty girl" angle. It's what sells, I suppose.
So many other titillating commercials to choose from (not necessarily that I have seen on Hulu - but various screen shots that accentuate my point).
I am aware that there are so many human rights issues to combat. This one just seems to hit me in square in the face day after day as I guide my children. Are you a parent? Have you had similar experiences? What are some ways you deal with it?