Wednesday, August 13, 2008


Axiom: Bill Hybels newest book. Powerful Leadership Proverbs. Axiom is a book that sets forth the argument that "language matters". He contends that the best leaders wrestle with words until they are able to communicate their big ideas in a way that captures the imagination, catalyzes action, and lifts spirits. Leaders coin creeds and fashion slogans and create rallying cries, all because they understand that language matters.
I just started this book. I am already on chapter 5 (because the chapters are 4-5 pages each) :)
At first I thought, "Seriously, Bill? You are writing an entire book on the importance of wordsmithing?" But as I move through the book, I can really see the value of crafting our language so that when we roll out a vision, people can jump on because the vision is clean, clear and jump-on-able. See, I am already getting it.... jump-on-able.

Creighton and I are currently massaging a big idea. We will find this book helpful as we continue to line out the vision for this thing.

More later....

1 comment:

Chelsea said...

I'm excited about seeing your big idea come to fruition.

I believe in you, my friend.